Monday, January 14, 2013

What's your Google worth? SEO Campaigns for Realtors...does the cost make sense?

Since I get asked about Search Engine Optimization (SEO) Campaigns all the time, I thought I'd share this infographic with you as an easy reference point.  If you're in real estate and seeking to create a powerful SEO campaign, it's time to think twice.  Paying the big bucks behind these types of ad campaigns often doesn't make sense, especially when you're being offered the same deals as thousands of other agents in your area.  After all, how many can REALLY be on the front page of Google?

It goes back to..."if it seems to good to be true, it probably is."  As an individual agent, you're far better off taking the money you would like to throw at a Google campaign and putting it into a more comprehensive traditional campaign.  

For brokerages or large teams, my advice is a little different.  SEO campaigns are a great investment...IF you have the infrastructure behind them to make the most of the dollars spent.  Don't get caught spending money on getting to the top of Google if the link doesn't have a lead capture strategy on the other end of it.  

Need help making sense of it all?  Contact me and I'll point you in the right direction!  But for now, enjoy the SEO campaign cost infographic. 
seo pricing
Infographic by SEOmoz & AYTM Market Research

Until Next Time, Jacki

No comments: