Top 5 Takeaways from Top Producing Real Estate Agents

Top producing Keller Williams Agents (left to right):
Andrew Monaghan, Mandi Ross, Jon Brath, and Lou Rugolo

Ever since 2004, I’ve worked with top producing Realtors, rookie agents, and everything in between.  Over the years, I’ve noticed that there are certain qualities that successful agents all have in common.  A recent panel at a Mega Agent Mastermind meeting at Keller Williams SonoranLiving was a fantastic reminder of what separates the successful professional Realtors from the “hobbyists.”

The event was a panel discussion with four Keller Williams Mega Agents.  Each shared their expertise, what was working, how they got to where they are, and what they’re doing to achieve the next steps in their business. 

I thought the key takeaways from these four top producers were so important and vital to the business of any real estate agent that I HAD to share them with you.

There's Power in Personalization: Article by Eileen Harris

Here's the last of the winning articles from the "I Can Relate: Business Relationship Tips" newsletter contest. This entry was received from Eileen Harris, a Realtor with Zip Realty. Eileen is a Real Estate Agent in Scottsdale, Phoenix, and other areas within the Valley of the Sun.

In her article, she hits on the importance of personalization in building her client relationships, and just how much it effects her bottom line. I hope you enjoy the article!

Jacki

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"There's Power in Personalization"

by Eileen Harris

As a Realtor, each month, I send out my company newsletter by email to all of the clients in my database. It is a well-written, informative newsletter that I enjoy reading each month and I'm sure my clients enjoy it as well.

Last month, I sent out 750 newsletters by email. My response: 4 clients telling me how nice the newsletter was and thanking me for sending it.

At the same time, I sent out 10 cards from my Send Out Cards account. Response: 1 client wanting to buy a $500,000 home!

Do the math: 4 responses to 750 emails = less than .01%

1 response to 10 personal cards = 10% (+ the potential for a big commission!)

Sending cards is a no brainer; just a couple of minutes and a few clicks can reap big benefits, personally and professionally. There is power in personalization. Send a card NOW and tell a few friends.

STAAR Night 2008: A fantastic night of fun and charitable support

Come and join us on May 6th for a Broadway level variety show being held at the Scottsdale Center for the Arts! We have less than 80 tickets left, so click here if you'd like to purchase your tickets before it's too late!

STAAR Night 2008
Scottsdale Center for the Arts
May 6th, 2008
Cocktail Hour: 6:00 pm
Curtain: 7:00pm
Tickets: $25-$80

So what is STAAR Night? This is an annual fundraising event that is sponsored by Scottsdale Area Association of Realtors (SAAR) and benefits the Hutch Fund. The Hutch Fund is a charity that aids real estate professionals in medical crisis.

Why am I blogging about this particular fundraiser? Well, because I'm in it!

Not only am I a performer, but I am also the choreographer. Check out this picture...that's me teaching the performers one of our dance production numbers. Many of you may not know that my major in college was dance with a concentration in choreography. My professional goals revolved around dance until after I was married, had my second child, and discovered my passion for the real estate industry in 2002. And I've been in the real estate industry now for 6 years...3 of which were spent marketing for a title and escrow company, and 3 of which have been in real estate sales.


And who knew that my background in dance would one day benefit my real estate career? Not me! But last year I had the opportunity to become involved with STAAR Night (Need more details on how that happened? If your "Enquiring Mind Wants to Know," click here!)



And now I'd love to see you there! Let me know if you plan on coming...I'll look for you in the lobby after the performance!



Until Next Time,



Jacki