Monday, May 3, 2010

Beginning Business Relationships: Social Media Style

Facebook and Twitter and LinkedIn.  Oh My.

If you haven't set up profiles on the "Big 3" in Social Media, you might be wondering where to start.  And even if you HAVE joined the party on all 3 Social Media platforms, you may not have a full grasp on how to get the most out of them.

A quick overview:

LinkedIn - Considered to be the most "Professionally-Oriented" of the Big 3, LinkedIn profiles are like having an Online Resume posted for all to see.  There are groups you can get involved with, and conversations you can jump into or begin.  This is a must-have for any business professional.

Twitter - Likened to an Online Cocktail Party, Twitter is conversations happening in 140 characters or less.  If you are brand new to Social Media, I don't suggest this as a place to start.  However, if you are familiar with the commonly-accepted Social Media Etiquette, then it's time to jump in with both feet!

Facebook - Generally considered a more personalized social platform, Facebook is an amazing place to create and enhance Business Relationships through the use of Business Profiles (aka Fan Pages).  If you're interested in learning more about marketing with Facebook, this book by Mari Smith is THE resource:

If you're interested in learning more about the Big 3 and how to use them to create and cultivate your business relationships, contact me now.  Let's set up a Workshop (Either in person or via Internet) for you and your organization.  Or feel free to join my email list to stay informed on upcoming events you can attend.  Unlike other "Social Media Experts" who teach you how to set up your profiles and get more Fans/Followers/Connections...I teach how to maximize these tools to Create and Cultivate REAL Business Relationships that lead to REAL Dollars added to your Bottom Line. 

Until Next Time, Jacki

1 comment:

Buddy 2.0 said...

I like your clever headline. It makes one stop and think about where one fits in to the social media marketplace. We need to know not only what we have to offer, but also what we are passionate about.

As a social media consultant, I ask "why" before "what." Beginning with a clear purpose helps guide activity. I believe that there is too much emphasis on quantity of "friends" and "followers" and not enough focus on nurturing quality relationships.