Thursday, March 14, 2013

Realtors: Do you know where your target market hangs out online?

When I ask Realtors, "Who is your target market?" I often get the answer:

"Buyers and Sellers."

This is NOT a target market.  Those define behaviors and a side of the transaction.  When defining your target market, it's important to know their demographics and lifestyle behaviors.  Once you know THOSE things, you can define your target.  Once you've defined your target market, you can determine HOW to reach them.

Below is the Forrester Research tool that helps you find how your target audience engages with social media.  Play with it, then use your findings to help you determine HOW you will engage with them online.

This is just a quick and easy tool.  If you REALLY want to dig into social media strategy as a Realtor, contact me.  Let's have a conversation to see if I can be of any help, or point you in the right direction.

 Until Next Time, Jacki

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