But there's one thing your competition doesn't have:
So what makes you, as a person, unique? What talent do you possess that makes you good at what you do. What is it about you are people constantly complimenting? Whatever trait just came to mind, go with it! Make it the shining focal point of any meeting you have, whether with long-time clients or brand new prospects. Differentiate yourself from your competition by building on your personality traits.
People don't want to do business with companies. They want to do business with relationships. So give them the side of you that makes you a desirable person to be in a relationship with. Let yourself shine, and people WILL respond.