Saturday, July 6, 2013

Email Tips: What's in YOUR Signature?

Your signature line in your email is one of your most valuable marketing opportunities, and there are a lot of ways to convey the important business information that people need in order to connect with you.

Too often, I see professionals use .jpg images as their email signatures.  While they may look fantastic on your computer, they often don't translate well to cell phones and other mobile devices.

Here's the thing: 75% of people in the US use email on their smart phone. (Source: Nielsen's Mobile Consumer Report - Feb. 2013) So if you're email signature isn't translating to mobile, that's a HUGE miss!