Saturday, September 27, 2008
That cracks me up! AND it reminds me of a great marketing campaign. How so? Because a great marketing campaign has a lot that goes into the build up before it's actually in your face. And if done right, all the steps that took place to make it successful happen without you even noticing them.
Contact me if you're interested in hiring a Marketing Ninja to coordinate your next marketing campaign.
Tuesday, September 16, 2008
According to AdvertisingAge:
"...Merrill and Lehman are tiny players in the world of media spending. Lehman's spending was trimmed in recent years, falling to $1.2 million in 2007 and accounting for only $501,900 in the first half of 2008, according to TNS Media Intelligence. Merrill, likewise, is not a huge spender: $37.1 million in 2007 compared with $38.2 million in 2006."
Now, I get it...there's alot more here than the failure to make their marketing budget a priority. But if you want to read about the subprime loan crisis or the state of the financial industry, all you need to do is pick up any news publication printed over the past 2 years to find it. I'll not be beating that dead horse here.
However, I find it interesting that, in times of crisis, these large firms significantly cut back their marketing budgets. Have these companies budgeted themselves right out of business?
The article later goes on to discuss that Bank Of America, already a huge spender in the advertising arena, is now in a position to INCREASE their marketing dollar thanks to its absorption of Merrill Lynch.
"Bank of America's media spending increased to $406.2 million in 2007 from about $237.3 million in 2006, according to TNS Media Intelligence."
So many business owners think that Marketing is the first budget that needs a trimming when times get lean. Is it any wonder that when they cut Marketing, they begin a downward spiral that often times leads their business towards failure? Meanwhile, companies that thrive are the ones that people know about. The ones that give the appearance of success. How do companies achieve such recognition? It's all about the Marketing.
But maybe, being the owner of a marketing company, I'm biased. So you tell me...do you see any correlation between success and effective marketing?
Until Next Time,
Sunday, September 14, 2008
Tuesday, September 9, 2008
It's Visitor's Day at Entrepreneurs Networking for Change!
We are an exclusive networking group that meets on a weekly basis to grow our businesses by referral, while also focusing on charitable fundraisers for our designated charities.
September 10th, 2008
11:30am - 1:00pm
Black Angus Restaurant
(located in the Town & Country Center)
Please RSVP to Jacki Semerau at
602-904-3454 or CardEveryone@gmail.com
Check below to see if YOUR business category is still available.
If you don't see your business, please contact me for more information!!
Please forward this on to anyone you know that matches the available categories
if you think they would like to grow their business by referral
Business Categories Still Available
CPA * Dentist * Employment Agency * Travel Agent * DJ * Appraiser
Photographer * Landscaper * Home Inspector * Home Improvement
Hairstylist * Plumber * Electrician * Life Coach * Cleaning Service
Jewelry/handbag/accessories Representative * Commercial Realtor * Painter
Promotional Products * Interior Designer * Automotive Sales
Fitness Trainer * Bookkeeper * Sign Company * Moving Company
Pest Control * Attorney * Home Warranty * Flooring * Aesthetician
Paul Hershenberg - Financial Planner
Muki Ramsey - Acupuncturist
Jacki Semerau - SendOutCards
D. Patrick Lewis - Residential Realtor
Tami Horne - PrePaid Legal
Carl Ulbrich - Printer
Mark Barenbaum - Health/Life Insurance
Irene Courtney - P&C Insurance
Maria Van Olphen - Nutritional Products
Aaron Alvarez - Lender
Dave Martin - Auto Repair
Mike Van Zant - Computers
Dr. Steve Ely - Chiropractor
JoAnn Calvin - Cosmetics
Patrick Ray - Web Design
Mike Hengy - Payroll Services
Bob Beben - Supplemental Insurance
Eric Nutt - Banker
Lorraine Cain - Title and Escrow
Monday, September 8, 2008
Do the people that handle your marketing remind you of this at all?
I saw this and thought it was way too funny (in a sad and accurate kind of way).
If you're looking for marketing that doesn't over-analyze, over-state, and over-use your budget, then check out www.YourPlaceMarketing.com
Until next time,
Sunday, September 7, 2008
Something about this morning, at this moment was a bit different… I was looking for a different approach or a different experience this morning. It hit me… where is that French Press that I used to love making coffee with?
So what the heck does this have to do with followup and why would I post my morning coffee experience here? Well as I was sipping my coffee listening to the morning sounds I realized how the process of my morning cup of coffee is very similar to the process of followup. It’s not always about the quick cup of coffee or the quick meeting of a new prospect. It’s about the process! When I take the time to really get to know a person, learning about them and their business, I get to enjoy the result.
Following up and building relationships is just like making the perfect cup of coffee. When we take the time and go through the entire process we can enjoy the result.
Tomorrow is the start to a brand new week. I might just start with another perfect cup of coffee.