MLE Alert: Conversion Calculator - Find your dollar per hit ratio

MLE Alert! (Make Life Easier)

This conversion calculator can help you figure out how much you are making per hit on your website.  (If you don't know how to measure the number of hits your site receives, I recommend Google Analytics.)

Have fun with this Conversion Rate Calculator.  Is your conversion rate higher or lower than you anticipated?  How can you increase your success on converting website visitors to paying customers?  I'd love to hear from you.  Feel free to share your top tip for converting website visitors into paying customers, and turning paying customers into raving fans!

Conversion Rate Calculator

Until Next Time, Jacki

What Motivates You?

Motivation.  We think we understand what we need to light the fire underneath us, and what we need to keep us going.  The video below shows us fascinating research about the truth behind what motivates us.  Findings that offering too much money is actually de-motivating to employees fascinates me.

"Pay people enough to take the issue of money off the table."  That seems to be the key to monetary motivation.  Yet we are in a society bombarded by Self-Proclaimed Wealth Coaches, Success Gurus, and Money Masters, all who have the "key" to unlocking our unlimited earning potential.  Could it be that they're all barking up the wrong tree?

Moving from Commitment to Action

What do you need to commit to?  As 2010 approaches, what things in your life do you "wish"  for, "hope" for, or "really" want?

Because if you REALLY want it, it's up to YOU to make it happen.

No one is out there waiting to magically manifest your heart's desire on your behalf.  And if your actions are not in line with your desires, you WILL suffer. You WILL experience discontent. I know, I've lived it.

We hear about Positive Affirmations all the time.  All too often, we stop there.  We determine that we'll create our vision, cut out pictures from magazines and put them on a Dream Board, write our desires on a white board above our desk, carry 3x5 note cards along with us, whatever.  Then we sit back, stare at our Vision Boards, and wait for the magic to happen.  Meanwhile we sit in front of the TV, play video games, or chat on the phone with our best friends trying to figure out why we're not going anywhere.

Deadlines are a Girl's Best Friend

I have to admit, one of the things I thought was fabulous when I first became self-employed was a lack of deadlines. No one needing this, that, or the other from me. I finished things on MY terms!

Of course, contact with clients, setting appointments, following up, etc...those were all a given, because they were fun AND they were the money-making activities. And of course, once hired for a marketing project, I was all over the deadlines! But everything else? I became like a Jamaican..."No Worries, Mon!"

Then I noticed a trend: all the fabulous ideas and projects that would take my business to the next level were never getting done. I chalked it up to the "not enough time in the day" theory, and was content to consider myself too busy. "Things will slow down, and THEN I'll get these important yet non-urgent items taken care of."

Last week, I had someone close to me encourage me to set a deadline for something I wanted to do, needed to do if I were to take my business to the next level. They even offered to hold me accountable for that deadline, which is exactly what I needed!

I'm proud to say that I met that deadline, and I felt great! So I started setting deadlines for other non-urgent yet important tasks. I'm suddenly finding that there actually IS enough time in the day. It just needed a deadline to reveal itself....and a third party accountability partner to hold me accountable!

If you're self-employed, an entrepreneur, an independent contractor, or a freelance professional...find someone that will hold you accountable to your deadlines, and watch your business take a leap forward!

You Had Me AT Hello: The importance of doing business face to face

You know the process: You research your ideal prospects. You gain access to their contact information. You make The Call. Maybe it takes a few tries, but you finally get your prospect on the phone and a conversation ensues. A good one. One that you would consider a success.
Your prospect is actually interested

Re-Creation in 2009: Thriving Because of the Changing Economy

Re-Creation. Never before have more people had the opportunity to recreate themselves. I've heard from many people who have been laid off due to the tightening of funds. I've heard from many more who chose to quit their current job and look for something else due to a loss in wages or commissions. I myself had to fold up my marketing company due to several client's lost marketing budgets.

The news would like you to believe that all of this is a downward spiral. But I disagree. We have found ourselves in the unique situation of being able to reinvent ourselves without making any excuses. It's like an entire nation being given the chance to answer differently when asked "what do you want to be when you grow up." A year ago, I never even knew there was such as a job as a Commercial Photography Rep. Yet here I am, selling photography to ad agencies and corporate marketing directors, and LOVING it. Who knew?

I believe that our entire community will benefit from this shift. After all, when you are involved with a particular industry for an extended period of time, you become acclimated. As such, it is easy to find yourself in a rut, out of fresh ideas and adhering to the way "it's always been done." But when a person shifts industries, or even just positions within their previously chosen industry, fresh ideas are bound to happen. Entire companies can be reinvigorated by just one person's new thoughts and enthusiasm.

The same rings true for the many who have decided to supplement their income. Whether by getting a part time job, by taking advantage of a network marketing opportunity, or by providing a service for others, many of us have learned not to rely solely on one stream of income. This is a good thing! For me, Send Out Cards is providing that supplemental income. Without that, I may be having a harder time staying positive.

I'm not trying to ignore the very real hardships that many are facing, myself included. But I am choosing to view the glass as half-full rather than half-empty. Are things tough? You bet. But will it last forever? NO.

It's the law that says "for every action, there is an equal and opposite reaction." The action was greed. It didn't seem like it at the time, but that's what it boiled down to. Money was cheap to borrow and easy to obtain. So we didn't stop to think about our real-life budgets. We lived beyond our means. Things got out of control.

So the natural reaction is what we are now facing. It's not the end of the world, just a necessary correction. It's a wake up call that many of us needed. For the first time in decades, we are forced to learn the lesson of living within our means and taking responsibility for our financial houses. A rough ride? For many of us, it is. But the ride WILL end, and things WILL balance out.

In the meantime, look at the positive side of things. If you are looking for employment, relish the opportunity. If you find yourself without enough money to maintain, find a way to supplement your income. And try not to wait until things are too dire.

If we look at this as a time of opportunity and not a time of defeat, we WILL all be better off. We WILL all win.

Jacki Semerau © Copyright 2008

Do Marketing Dollars Spent Indicate Your Company's Survival? You Be the Judge

In reading about the direct effect that Wall Street's debacle might have on the advertising industry, I found an interesting statistic:

According to AdvertisingAge:

"...Merrill and Lehman are tiny players in the world of media spending. Lehman's spending was trimmed in recent years, falling to $1.2 million in 2007 and accounting for only $501,900 in the first half of 2008, according to TNS Media Intelligence. Merrill, likewise, is not a huge spender: $37.1 million in 2007 compared with $38.2 million in 2006."

Now, I get it...there's alot more here than the failure to make their marketing budget a priority. But if you want to read about the subprime loan crisis or the state of the financial industry, all you need to do is pick up any news publication printed over the past 2 years to find it. I'll not be beating that dead horse here.

However, I find it interesting that, in times of crisis, these large firms significantly cut back their marketing budgets. Have these companies budgeted themselves right out of business?

The article later goes on to discuss that Bank Of America, already a huge spender in the advertising arena, is now in a position to INCREASE their marketing dollar thanks to its absorption of Merrill Lynch.

"Bank of America's media spending increased to $406.2 million in 2007 from about $237.3 million in 2006, according to TNS Media Intelligence."

So many business owners think that Marketing is the first budget that needs a trimming when times get lean. Is it any wonder that when they cut Marketing, they begin a downward spiral that often times leads their business towards failure? Meanwhile, companies that thrive are the ones that people know about. The ones that give the appearance of success. How do companies achieve such recognition? It's all about the Marketing.

But maybe, being the owner of a marketing company, I'm biased. So you tell me...do you see any correlation between success and effective marketing?


Until Next Time,

Jacki

There's Power in Personalization: Article by Eileen Harris

Here's the last of the winning articles from the "I Can Relate: Business Relationship Tips" newsletter contest. This entry was received from Eileen Harris, a Realtor with Zip Realty. Eileen is a Real Estate Agent in Scottsdale, Phoenix, and other areas within the Valley of the Sun.

In her article, she hits on the importance of personalization in building her client relationships, and just how much it effects her bottom line. I hope you enjoy the article!

Jacki

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"There's Power in Personalization"

by Eileen Harris

As a Realtor, each month, I send out my company newsletter by email to all of the clients in my database. It is a well-written, informative newsletter that I enjoy reading each month and I'm sure my clients enjoy it as well.

Last month, I sent out 750 newsletters by email. My response: 4 clients telling me how nice the newsletter was and thanking me for sending it.

At the same time, I sent out 10 cards from my Send Out Cards account. Response: 1 client wanting to buy a $500,000 home!

Do the math: 4 responses to 750 emails = less than .01%

1 response to 10 personal cards = 10% (+ the potential for a big commission!)

Sending cards is a no brainer; just a couple of minutes and a few clicks can reap big benefits, personally and professionally. There is power in personalization. Send a card NOW and tell a few friends.