Realtors: Do you know where your target market hangs out online?

When I ask Realtors, "Who is your target market?" I often get the answer:

"Buyers and Sellers."

This is NOT a target market.  Those define behaviors and a side of the transaction.  When defining your target market, it's important to know their demographics and lifestyle behaviors.  Once you know THOSE things, you can define your target.  Once you've defined your target market, you can determine HOW to reach them.

Below is the Forrester Research tool that helps you find how your target audience engages with social media.  Play with it, then use your findings to help you determine HOW you will engage with them online.



This is just a quick and easy tool.  If you REALLY want to dig into social media strategy as a Realtor, contact me.  Let's have a conversation to see if I can be of any help, or point you in the right direction.

 Until Next Time, Jacki

iPad for Realtors: Contract to Close with D. Patrick Lewis

I'm hosting a class taught by D. Patrick Lewis called iPad for Realtors: Contract to Close.  I've hosted this class a few times, and all the agents who attend have GREAT feedback.

So I thought I'd blog about a few tips Patrick is dropping the class.

[Class] I Love Video Marketing for Realtors

Ahhh...Valentine's Day.  The one day of the year that we set aside to let the ones we love know about it.  Hmmm.  In my opinion, if you're only celebrating your loved ones once a year, they probably don't feel very loved.  But hey, I digress.

Of course, we love being successful in our businesses, too!  So join us on February 14th for a Lunch & Learn at Keller Williams Sonoran Living for this month's marketing topic: "I Love Video Marketing."

What's your Google worth? SEO Campaigns for Realtors...does the cost make sense?

Since I get asked about Search Engine Optimization (SEO) Campaigns all the time, I thought I'd share this infographic with you as an easy reference point.  If you're in real estate and seeking to create a powerful SEO campaign, it's time to think twice.  Paying the big bucks behind these types of ad campaigns often doesn't make sense, especially when you're being offered the same deals as thousands of other agents in your area.  After all, how many can REALLY be on the front page of Google?

Business Holiday Parties - Be Merry and Mingle

It's that time of year.  Happy hours, holiday luncheons, and full blown parties are under way.  The larger your client and strategic partner database, the more invitations pour in.  It can be tough to choose which ones to attend.  But in my opinion, go to as many as you possibly can!

There's no better time for connecting with your business relationships and making them more personable.  These events also create great opportunities to make new connections.  You never know where you'll meet your next client, right?

That said, I read this Top 5 list from Kaufman, Rossin & Co on how to network at holiday parties.  This was a good list, make no mistake.  But one of the points I disagree with...enough so that I thought I'd blog about it.

MLE Alert: Conversion Calculator - Find your dollar per hit ratio

MLE Alert! (Make Life Easier)

This conversion calculator can help you figure out how much you are making per hit on your website.  (If you don't know how to measure the number of hits your site receives, I recommend Google Analytics.)

Have fun with this Conversion Rate Calculator.  Is your conversion rate higher or lower than you anticipated?  How can you increase your success on converting website visitors to paying customers?  I'd love to hear from you.  Feel free to share your top tip for converting website visitors into paying customers, and turning paying customers into raving fans!

Conversion Rate Calculator

Until Next Time, Jacki

[Real Estate Class] Buying and Selling HUD Homes

Join us for the class "Buying and Selling HUD Homes" on Thursday, October 11, 2012. See the flyer below for detailed information. To RSVP contact Jim Summers at Driggs Title 480-299-3694. Buying and Selling HUD homes - Sue Lechman, instructor Until Next Time, Jacki

Top 5 Takeaways from Top Producing Real Estate Agents

Top producing Keller Williams Agents (left to right):
Andrew Monaghan, Mandi Ross, Jon Brath, and Lou Rugolo

Ever since 2004, I’ve worked with top producing Realtors, rookie agents, and everything in between.  Over the years, I’ve noticed that there are certain qualities that successful agents all have in common.  A recent panel at a Mega Agent Mastermind meeting at Keller Williams SonoranLiving was a fantastic reminder of what separates the successful professional Realtors from the “hobbyists.”

The event was a panel discussion with four Keller Williams Mega Agents.  Each shared their expertise, what was working, how they got to where they are, and what they’re doing to achieve the next steps in their business. 

I thought the key takeaways from these four top producers were so important and vital to the business of any real estate agent that I HAD to share them with you.