Luxury Real Estate Marketing: Where for art thou?

So today I was helping one of my real estate clients with their online marketing. He's a luxury market specialist in the Paradise Valley and Scottsdale areas. He's been a top producer in real estate since 1991, so this guy knows his way around the industry. For the past couple of decades, he's built a solid and rewarding business all based on referral. Now it's time to take it online.

I'm not going to go into all of the cool things we're setting up to get his marketing systems working together.  Nor will I tell you what platforms we're using, or any of my super secret real estate marketing tips that will make this agent shine online!

"Why not?" you're wondering.  You may have arrived at this post hoping for that exact knowledge!

Nope...can't do it.  There's 3 reasons: