When people matter

When I know I matter to someone, I make an effort to use their products or services instead of someone I don't know. I can't even remember the last time I pulled out the Yellow Pages to find someone to give my business to, can you? (Okay, wait. I do remember. It was to call a cab. I guess I don't network with very many cab drivers....so if you own a transportation company, get out there and meet people!)

This is why I started on a venture based on just that...letting people know they matter. This IS the law of attraction in action! When you reach out to people for any reason, it lets them know you care. And when they know you care, they WANT to give back to you. And we all know the adage:

People don't care how much you know, until they know how much you CARE.

When I joined SendOutCards, I made a commitment to send out one unexpected card every day. I've stayed true to that for the most part, and I've seen what it has done for my relationships, both personal and professional. When I started getting phone calls from my clients, saying "thank you" for thinking of them, I was floored. So it's been a truly valuable layer to building and maintaining relationships.

So what do you do that you find to work in building your business relationships?