iPad for Realtors: Contract to Close with D. Patrick Lewis

I'm hosting a class taught by D. Patrick Lewis called iPad for Realtors: Contract to Close.  I've hosted this class a few times, and all the agents who attend have GREAT feedback.

So I thought I'd blog about a few tips Patrick is dropping the class.

[Class] I Love Video Marketing for Realtors

Ahhh...Valentine's Day.  The one day of the year that we set aside to let the ones we love know about it.  Hmmm.  In my opinion, if you're only celebrating your loved ones once a year, they probably don't feel very loved.  But hey, I digress.

Of course, we love being successful in our businesses, too!  So join us on February 14th for a Lunch & Learn at Keller Williams Sonoran Living for this month's marketing topic: "I Love Video Marketing."

What's your Google worth? SEO Campaigns for Realtors...does the cost make sense?

Since I get asked about Search Engine Optimization (SEO) Campaigns all the time, I thought I'd share this infographic with you as an easy reference point.  If you're in real estate and seeking to create a powerful SEO campaign, it's time to think twice.  Paying the big bucks behind these types of ad campaigns often doesn't make sense, especially when you're being offered the same deals as thousands of other agents in your area.  After all, how many can REALLY be on the front page of Google?

Are you reaching your intended Target Market? Marketing Lesson via Text Message

The other day, I was with a business colleague and friend, Jeff Wallen. We were waiting to meet someone for a lunch meeting when he received a text message on his iPhone. (And we all know how brilliant I think the iPhone marketing is! but I digress...)

Anyway, the text said "It was good to see you the other night Beautiful." Hmmm. Jeff, being a tremendous networker, wasn't sure who it could be. He didn't recognize the number, not to mention that he's a married man and who would be texting him calling him "beautiful?"

So we decide to have a little fun and send a text message back that would be cryptic enough not to give away that he had no idea who it was. The reply that came back from the original sender made it very clear that this was coming from a man who was trying to hit on a girl he met over the weekend. So then we decide to have a little fun and play along for a few minutes. We finally revealed the truth to this poor man who was texting the wrong number.

But the whole thing really reminded me of so many marketing efforts out there. I see it all the time: people with well-intentioned marketing, but they are missing their target market all together.

Don't let your marketing become like this poor guy's text messages: Great Message, Wrong Audience. Make sure you are sending your great marketing message to the people who will actually benefit from it!

If you're not sure who your message is hitting, or if you are unclear as to who your target market even is, then let's talk. But in the meantime, don't face the same embarrassment and wasted time that this poor guy with the wrong number did!

Until Next Time,

Jacki