Email Tips: What's in YOUR Signature?

Your signature line in your email is one of your most valuable marketing opportunities, and there are a lot of ways to convey the important business information that people need in order to connect with you.

Too often, I see professionals use .jpg images as their email signatures.  While they may look fantastic on your computer, they often don't translate well to cell phones and other mobile devices.

Here's the thing: 75% of people in the US use email on their smart phone. (Source: Nielsen's Mobile Consumer Report - Feb. 2013) So if you're email signature isn't translating to mobile, that's a HUGE miss!

We Love Old Town Scottsdale - Realtor Marketing Video

I'm always asked about video marketing for Real Estate.  What are the best tips and tricks?  How long should the video be?  Etc, etc, etc.

For the most part, a lot of Realtors hop onto Youtube, upload a version of their virtual tour for their latest listing, and call it a day.  Ask these agents if they use video marketing and they'll say they sure do.

If you've ever sat through one of my Real Estate Marketing classes, had a one-on-one real estate coaching session, or even just read my email newsletter on real estate marketing, you'll know I adhere to the philosophy of "Good, Better, Best" when it comes to real estate marketing.  In my opinion,

Realtors: Do you know where your target market hangs out online?

When I ask Realtors, "Who is your target market?" I often get the answer:

"Buyers and Sellers."

This is NOT a target market.  Those define behaviors and a side of the transaction.  When defining your target market, it's important to know their demographics and lifestyle behaviors.  Once you know THOSE things, you can define your target.  Once you've defined your target market, you can determine HOW to reach them.

Below is the Forrester Research tool that helps you find how your target audience engages with social media.  Play with it, then use your findings to help you determine HOW you will engage with them online.



This is just a quick and easy tool.  If you REALLY want to dig into social media strategy as a Realtor, contact me.  Let's have a conversation to see if I can be of any help, or point you in the right direction.

 Until Next Time, Jacki

iPad for Realtors: Contract to Close with D. Patrick Lewis

I'm hosting a class taught by D. Patrick Lewis called iPad for Realtors: Contract to Close.  I've hosted this class a few times, and all the agents who attend have GREAT feedback.

So I thought I'd blog about a few tips Patrick is dropping the class.

[Class] I Love Video Marketing for Realtors

Ahhh...Valentine's Day.  The one day of the year that we set aside to let the ones we love know about it.  Hmmm.  In my opinion, if you're only celebrating your loved ones once a year, they probably don't feel very loved.  But hey, I digress.

Of course, we love being successful in our businesses, too!  So join us on February 14th for a Lunch & Learn at Keller Williams Sonoran Living for this month's marketing topic: "I Love Video Marketing."

What's your Google worth? SEO Campaigns for Realtors...does the cost make sense?

Since I get asked about Search Engine Optimization (SEO) Campaigns all the time, I thought I'd share this infographic with you as an easy reference point.  If you're in real estate and seeking to create a powerful SEO campaign, it's time to think twice.  Paying the big bucks behind these types of ad campaigns often doesn't make sense, especially when you're being offered the same deals as thousands of other agents in your area.  After all, how many can REALLY be on the front page of Google?

Business Holiday Parties - Be Merry and Mingle

It's that time of year.  Happy hours, holiday luncheons, and full blown parties are under way.  The larger your client and strategic partner database, the more invitations pour in.  It can be tough to choose which ones to attend.  But in my opinion, go to as many as you possibly can!

There's no better time for connecting with your business relationships and making them more personable.  These events also create great opportunities to make new connections.  You never know where you'll meet your next client, right?

That said, I read this Top 5 list from Kaufman, Rossin & Co on how to network at holiday parties.  This was a good list, make no mistake.  But one of the points I disagree with...enough so that I thought I'd blog about it.

MLE Alert: Conversion Calculator - Find your dollar per hit ratio

MLE Alert! (Make Life Easier)

This conversion calculator can help you figure out how much you are making per hit on your website.  (If you don't know how to measure the number of hits your site receives, I recommend Google Analytics.)

Have fun with this Conversion Rate Calculator.  Is your conversion rate higher or lower than you anticipated?  How can you increase your success on converting website visitors to paying customers?  I'd love to hear from you.  Feel free to share your top tip for converting website visitors into paying customers, and turning paying customers into raving fans!

Conversion Rate Calculator

Until Next Time, Jacki